Search Engine Optimization (SEO) plays a crucial role in improving website visibility and driving organic traffic. However, many businesses unknowingly make SEO mistakes that can hurt their rankings. Whether you are working with an SEO agency in Vancouver or handling SEO on your own, understanding these common pitfalls is essential to achieving better results. Below are some of the most frequent SEO mistakes and ways to avoid them.

1. Ignoring Mobile Optimization

With the majority of users accessing websites via mobile devices, mobile optimization is no longer optional. Google prioritizes mobile-friendly websites in search rankings.

How to Avoid:

• Ensure your website has a responsive design.
• Test your site’s mobile performance using Google’s Mobile-Friendly Test.
• Optimize images and improve page loading speed.

2. Poor Keyword Strategy

Targeting the wrong keywords or overstuffing them can negatively impact your rankings. Keywords should be relevant, naturally integrated, and aligned with user intent.

How to Avoid:

• Conduct thorough keyword research using tools like Google Keyword Planner.
• Focus on long-tail keywords with high search intent.
• Work with an SEO agency in Burnaby to refine your keyword strategy.

3. Neglecting High-Quality Content

Search engines prioritize valuable content that meets user needs. Thin, duplicate, or low-quality content can reduce your site’s credibility and ranking potential.

How to Avoid:

• Create well-researched, informative, and engaging content.
• Regularly update old content with fresh insights.
• Use multimedia elements such as images and videos to enhance engagement.

4. Poor Website Speed and Performance